What is Digital Marketing?

 

What is Digital Marketing?

    The use of internet is growing rapidly. The number of people using internet is also growing. There are 7.7 billion people on earth and 3.5 billion people are online. People are using internet every day to see product reviews, buy products, and for online shopping, etc.

    Digital marketing is useful to every small, medium size businesses or even large enterprises use digital marketing to get their business online and also to grow their business.  

    Digital marketing, or online marketing, or you can also say internet marketing. These buzz words you are hearing everywhere and you want to know what exactly it is. You are on the right place. In this post I am going to tell you what is digital marketing? And what is the meaning of terms like SEO, PPC, Content marketing, etc...

 What is Digital Marketing?

    Digital marketing is way to promote your product/service through digital channels such as websites, social media, etc or digital marketing is a way of promoting your product through digital devices such as laptops, pc, mobile phone etc.

    Digital marketing is a medium to communicate with your customer through various channels such as email, social medial, blogs, etc

    When some company do digital marketing it has following objectives: 1) get traffic from organic result 2) get traffic and revenue from ads 3) aware people of product 4) connection with audience 5) making personal brand, etc

    Digital marketing is an umbrella term. There are many type in Digital marketing such as SEO, PPC, SEM, Content marketing, email marketing, influencer marketing, affiliate marketing, etc..

Let’s understand what each term means.

1)    SEO

 

    SEO stand for search engine marketing. SEO is use to rank your website on a SERP (search engine result page.). SEO is organic method to get traffic on your website. Marketer use keyword research to take  your blog or website on top of the SERP.

    Keyword is words search by people on search engine. If you have brand new website then SEO will take a lot of time and effort to rank top in SERP.

    Basically there are three types on SEO. 1) On page SEO 2) off page SEO 3) Technical SEO

    On page is about content, keywords, URL, etc. off page is about backlinks, authority. And last technical SEO is about speed of website, navigation etc...

    here are some resources to learn more: 

    Beginner guide to SEO

    Google Webmaster Central Blog

2)    PPC

    Pay-per-click in short PPC. Here lot of spending happens in digital marketing. In ppc you pay when someone click on your ad.

    Google and facebook are two most popular platforms for running ppc ad campaign. Marketers run ppc campaign on LinkedIn, Google, Facebook, bing, twitter.  PPC can be useful to get traffic when you have a brand new website.

     here are some resources to learn more:

    Google Adwords

    Facebook Ads

3)    Social Media Marketing

 

    Social media marketing is great way to build brand awareness. It is cheap and also easy to do. So if you are trying to build brand awareness social medial platforms is a great choice.

    Social media is also use for engagement with your customers, listing to your customer and resolving their issues. If you want to listen what people are talking about you, use a social listing tools like Google alert, radian6, and mention.

     here are some blogs to learn more:

     Social media explorer

     Scott monty

4)    Content Marketing

 

    Always remember content is the king. You are wondering why content is the king? Here the answer. Content is everywhere. The blog you are creating, the video you are making, the eBook, infographics, email, ads, etc.

    Content create a impact on your audience and help you to build a trust with your audience.

 Here are some resources to learn more:

  What is Content marketing?  

  Content Marketing Made Simple: A Step By Step Guide.

    

 

5)    Email Marketing

 

    Email is old, but old is gold. Email marketing is mostly use for promote or announce new product. It’s also very useful to be contact with your loyal customers. marketers use email marketing to welcome their new customers.

Mailchimp is a tool you can use to plan your email marketing.

Here are some resources to learn more:

A Beginner's Guide to Successful Email Marketing

Email Marketing Strategy and Tips for Successful Campaign

 

6)    Influencer Marketing

 

    Influencer is a person who talks about your product and you pay for it. In old days there is only one type of influencers that are celebrities. 

But in modern days there are micro and macro type of influencers. Now it’s easy to do influencer marketing.

 Here are some resources to learn more:

What is Influencer Marketing: How to Develop Your Strategy

The Ultimate Guide to Grow Your Business with Influencer Marketing

7)    Affiliate Marketing

 

    Affiliate marketing is similar to influencer marketing. Just a small difference in influencer marketing you pay for talking about your product. But in affiliate marketing you pay when someone buy your product or service through the affiliate link.

 In simple you pay when you get sales through their promotion.

Here are some resources to learn more: 

Affiliate Marketing Made Simple: A Step By Step Guide

Affiliate Marketing for Beginners

   

Conclusion

Digital Marketing is a way to promote your product online. There are many types such as SEO, PPC, Content marketing, email marketing, etc.

I hope you understand what digital marketing is. I would like to know which type you are going to use. Please comment.

Thank you.