Trending Digital Marketing Strategies in 2021

Digital Marketing Trends 2021

Pandemic changes everything in the retail market. 2020 is the toughest year for everyone. Businesses now coming on digital platforms to grow and interact with their audience. 

This is the digital era. Every business wants to go online. Digital marketing is the best way to get your business online. A lot of businesses are using trending strategies to get ahead of their competitors. To get ahead of your competitors you should change with the trend. Do you want to know what is trending in 2021?

Here I will tell you the best trending strategies in Digital marketing.

Let’s get started.

1.    Social Media Marketing

The pandemic increases the amount of time people spend online and also the pandemic pushes more people to spend time on social media and find ways to interact with people. 

Globally, over 3.6 billion peoples are using social media. 

Businesses are using social media channels to spread awareness about their product and engage with their audience.

This is the right example where Brut’s Bees interacting on Twitter: 

Marketing on social media is very cheap than on traditional media. This is 2021 and social media is on trend and this is time to add social media marketing to your marketing plan.

Learn More: 

 Social Media Marketing Made Simple - A step-by step guide

 Social Media Marketing Stratergy

Top 27 Social Media Apps For Your 2021 Strategy

2.    Voice Search 

I am sure, you heard many times people talking with their phones like "hey Alexa, what is digital marketing?" or "Hello Siri, what is digital marketing?” This is a voice search. 

Google Assistant and Amazon Alexa are examples of voice search technology.

Voice search provides all the important information that people are searching for through audio content. AI is getting smarter and error made by voice search has reduced greatly. 

According to experts in voice search, you should optimize your content for voice search. Optimizing your content is a great way to get ahead of your competitor. 

Thrive analytic found that People of all age use voice search:

Where people use Voice search:

Here are the reasons why you should use voice search:

1.    20% of mobile queries are currently done with voice search

2.    72% of people who use voice search devices claim they have become part of their life.

3.    Voice shopping is set to jump to $40 billion in 2022.

Here you can see how people will use voice search in the future.

And here you can see where they will use it:

 

 

 

3.    Interactive Content

In this situation of a pandemic, everyone is filled up with boredom. 91% of buyers are actively searching for interactive content. Interactive content is the fastest growing trend in digital marketing. 

Adding interactive content on your website or social media is a great way to provide value and engage people with you.

You can add marketing impact calculators, games, polls, and contests.

The contest is interesting and it will help you to grow your brand in front of a new audience.

Here is the example of a Quiz by Wizarding World:

 

Learn More:

7 Types of Interactive Content - why and how to use them

Interactive Content is Where the Action is

4.    Short 1 Minute Video Content

Do you get bore in this pandemic? Boredom level of people has increased due to the pandemic. So people are finding short-form videos for entertainment.

In short-form videos, Tik Tok is performing well on a global level. More and more influencers being involving in Tik Tok.

YouTube shorts are getting more views to compare to long videos.

Facebook launched Instagram reels.

Many times you may you heard a picture worth 1000 words. Similarly, a one-minute video is worth 1.8Mwords. 

Here is the example of short-video by apple.

  

Short-form videos are also get trending. Social media accounted for almost 25% of the total marketing budget, a rise of 13%.

Learn More:

How to Create Short Video and Promote it.

Content Marketing- Create one minute video 

5.    Marketing Automation

As AI is raising, a lot of work done by humans is now getting done by Automation. Think about the driver-less cars of Tesla. Now there is no need for a human driver. So automation is the future.

67% of marketing leaders have adopted automation. Because in marketing focusing on every step of buyer is difficult and there are many chances of human error. But automation made it simple and there are fewer to no chances of errors.

Let’s see a small example of automation.

Every time you give reviews on a product or a website, you get a reply of THANK YOU in just a second. This is the part of automation.

 

A chatbot is another example of automation. This AI-based technology helps instant messaging to chat in real-time with your customer or site visitor.

Now you know why marketing automation is on-trend in 2021.

Learn More:

23 Marketing Automation Tools

What is Marketing Automation

 

6.    Influencer Marketing 

Influencer marketing is the type of word-of-mouth marketing. Influencer promotes your product and gets paid for your product promotion. 

You can choose an Influencer like a celebrity or even if you don’t have a budget you can choose an influencer from YouTube or Instagram who has a huge or small fan following in your niche.

Here are 2 reasons why influencer marketing is important?

1.    40% of people reported that they purchase a product online after seeing it used by an influencer on YouTube, Twitter, and Instagram.

2.    According to a study by Tomoson, Influencer marketing yields $6.50 ROI for every dollar spent. 

 

Here is the example of influencer marketing by Turkish Airlines: 

Learn More:

What is Influencer Marketing:

Ultimate Guide To Growing Your Business With Influencer Marketing

 

7.    Visual Search

Visual Search is a process when people click an image of the product and get information about it. For example, you click an image of a shoe, a Visual search app gives you all information such as brands of shoes, where you can get that shoe, etc

Google Lens is a visual search engine by Google. People are using Google lenses to find products, scan barcodes, and more.

Here is the example of Google Lens:

Marketers can get ahead of their competitors by optimizing for visual search in 2021.  

The top players in visual search are Pinterest Lens, Bing Visual Search, and Google Lens

 Learn More:

Visual Search Guide

The Rise of Visual Search

 

Conclusion:

Every Business is coming online now. The competition in online world is getting though every day. So if you want to stand out in this online world you should go with trends.

Optimize your website with latest technologies such as Voice Search and Visual Search. 

Create Interactive content to engage with your audience. Use social media to connect with them.

I hope you enjoy reading this blog post.

I would like to know which strategy are you using or planing to use? 

Comment your answer.